LG Launches the First of its Kind Anti-Mosquito TV Series in India
If you are wondering whether we just pulled this title straightaway from The Onion, then we are sorry to disappoint you. Every bit of this news is true. South Korean consumer electronics giant, LG launched its new range of television earlier this month, which it has dubbed, “Mosquito Away TV”. True to its name, the television series is capable of warding off pesky mosquitoes in the most human-friendly manner.
Our traditional arsenal against mosquitoes includes mosquito coils, liquid repellents, smelly and yucky lotions, and what not. Many people claim to have felt a number of side effects from using one or more of these products. On the other hand, LG has decided to do this in style. The electronics manufacturer gets rid of mosquitoes without using any type of harmful chemicals or other dangerous substances. Instead, these televisions are fitted with ultrasonic device, which once activated produces ultrasonic waves, which get rid of mosquitoes without harming the humans in any way. There is no radiation produced, or chemicals used in the process.
There are more than a dozen known mosquito repellants. Chemicals such as DEET are the most popular and widely used. However, herbal mosquito repellents are also gaining a lot of traction these days. Neem oil, lemon eucalyptus oil, and citronella oil, are some of the most potent herbal mosquito repellents. Although it is commonly thought that DEET is the most potent mosquito repellant, it has been known to cause a significant number of side effects in people. Numerous studies conducted on the chemical indicate that children and pregnant women seem to be the most affected by the negative effects of this chemical, which include seizures and even deaths.
For this reason, lemon eucalyptus oil, citronella oil, and Neem oil are emerging as strong contenders in the mosquito repellant market. They do not cause any poisoning, and since they are completely natural, there is no risk of bio magnification either. However, there is a regular cost attached to these repellants. Ultrasonic devices are a completely new ‘thing’ on the mosquito repellant scene. This is a zero-maintenance set up. There is no refilling or regular maintenance required for the functioning of the technology. As long as the television is connected to a power source and the device is kept activated, the television will keep the mosquitoes away. This is a new product in the market, its effectiveness has not yet been completely tested, and it will be some time before the verdict is out on this one.
Many producers have previously manufactured ultrasonic devices, which have been rated everything from ineffective to useless to fraudulent. Prevalent scientific understanding does not consider ultrasonic devices to be effective mosquito repellents. That is why, LG’s new product launch is such a big affair. If the manufacturer manages to deliver effective results against mosquitoes, then it will not only mean a huge boost in sales of their televisions in regions with mosquito infestation problems, but they will also be creating an entire industry of ultrasonic mosquito repellants.
Although the anti-mosquito potency of the ultrasonic device in LG’s TVs is yet to be ascertained, the technology itself is completely harmless. As the manufacturer points out, it is in complete compliance with the norms of the international organizations. In fact, it has also been tested by International Institute of Biotechnology and Toxicology (IIBAT), India. So, the technology already has an advantage in comparison to the various chemical-based repellants presently available in the market. If the product proves to be even half as effective as the alternatives, it will still be a huge hit in the market, as it comes with none of the negative effects of the competition.
Speaking at the launch of the product, the Director – Home Entertainment of LG Electronics, Howard Lee Stated, “LG is constantly introducing products based on Indian insights, making them more meaningful to the Indian consumers. The new Mosquito Away technology in television is an extension of this philosophy, transiting beyond viewing experience and truly building a healthy environment at home.” The television is designed particularly for the Indian consumer segment as the country still faces regular outbreaks of diseases caused by mosquito bites. Diseases such as dengue, malaria, chikungunya, Japanese encephalitis, and many others are quite common. If the product proves to be popular in the country, then the consumer electronics giant may take the product to other markets that face similar mosquito problems.
The company has announced that the televisions will soon be made available in the LG brand stores for sale. Initially, the company will be coming out with two variants of the Mosquito Away TV. The 80cm model will be priced at INR 26,900, and the 108cm model will be priced at INR 47,500. In terms of American dollars, the 80cm version would cost slightly more than $400, and the 180cm version would cost slightly more than $700. At present, LG has no plans to release the product in the US, or any other Western country, as mosquitoes are not much of a problem there.
Although this is a first of its kind television in the market, the technology itself is not new for LG. Back in 2014, LG has launched another consumer oriented electronic product with the same ultrasonic technology. Then, it was an air conditioner. Whether the technology itself was effective in warding off the mosquitoes is highly debatable. The reason is that mosquitoes are cold blooded insects, and thrive in warmer climates. In other words, they need temperatures higher than 26 degree Celsius (78.8 degree Fahrenheit) to survive. Moreover, nobody would buy an AC to maintain a temperature more than 26 degree Celsius. Thus, the mosquitoes that are stuck in an air conditioned environment simply die.
Thus, it has not been established clearly whether the mosquito-free atmosphere enjoyed by the LG AC users, was a result of the cooling or a result of ultrasonic technology. Perhaps, the Mosquito Away TV users will be better placed to give their verdict on this.