Tuesday, March 16, 2010
This program was launched to educate and encourage today’s youth in the applications of science, technology, engineering and math, otherwise known as STEM. The program was launched due to a decline in the skill level and proficiency of students in these academic studies, leading to concern for the skill levels of the up and coming workforce. Time Warner Cable hopes to accomplish this through several different media platforms, including the internet. They have set up a website at www.connectamillionminds.com. This site features information on current local events like science fairs and robotics competitions, as well as additional information on volunteers and even Time Warner Cable employees that are involved with the program.
The website also contains two videos that feature a flying car and “Project Natal”, the newest Microsoft video game. Time Warner Cable hopes to show the real life application of STEM in today’s technology, in a way that would help define the importance of what is being learned in the classroom. The videos feature the personal success and technological innovations accomplished through STEM.
Time Warner Cable‘s Director of Strategic Philanthropy, Tessie Topol said, “We want to remind kids and their parents that many of the things they consider cool require a background in STEM to work on. You can’t build a flying car if you don’t know anything about engineering and you can’t be on the team that is creating the coolest and most advanced video game ever if you don’t study math and computer science.“ She went on to say, “80% of the jobs that today’s kids will be applying for will require a high level of STEM education. The Connect A Million Minds (CAMM) program is designed to give kids and their parents easy ways to spark an interest in STEM. The CAMM website (www.connectamillionminds.com) contains an incredible amount of already available community programs that parents and their children can attend together. “
Time Warner Cable has committed $100,000,000 and five years to this project, to educate today’s students, encouraging, enlightening and inspiring the future workforce of America. Time Warner Cable allows interested parties to sign up for volunteering on their site and they want to encourage community leaders and parents to take the initiative with students or children that might need the encouragement to do more than what is required to pass their classes.
Time Warner Cable has provided cable TV and other cable services to the public for over six decades, offering professional, family-friendly services. Now they strive to support and serve the community in a different way, bringing education and enlightenment to the next generation of scientists, technicians, engineers and math.