Sunday, February 14, 2010
Time Warner Cable wants to remain family-friendly to better meet the needs of their 14 million customers, so when the company started getting pressured to pay more for the privilege of carrying certain networks and programming on their cable channel lineup, Time Warner Cable left the choice to their subscribers. They provided their customers with a choice as to what they wanted to pay and what they wanted to watch.
Traditionally, the public does not have a lot of information about the process that goes on between the cable TV provider and the broadcast networks. However, due to the extreme price increase desired by News Corp., the company that owns the Fox Network, Time Warner Cable decided to let their customers know what was going on, and leave the choice to them.
To help educate their customers and the public in general, Time Warner Cable launched a campaign that gave details on the process of acquiring rights to air programs with certain networks and, more specifically, the current situation with the contract negotiations between Time Warner Cable and News Corp. It seems that News Corp wanted to charge Time Warner Cable, and ultimately Time Warner Cable customers, price increases that would have hiked monthly bills up to over 300% more than what they are now. These price increases would have taken effect as soon as the contract was complete, leaving Time Warner Cable customers no time to adjust for the increase before losing their programming.
Time Warner Cable informed their customers of what was going on through print and online, as well as other media, giving the customers the chance to choose between higher prices or going without programming. The website www.rolloverorgettough.com has been used by over 600,000 Time Warner Cable customers, with 95% of all voters telling Time Warner Cable to get tough and not pay the higher prices. It seems that Time Warner Cable customers would rather go without than pay more.
A final decision should be reached no later than December 31, 2009 for the contract that is currently being negotiated between News Corp. and Time Warner Cable. If an agreement can not be reached, both sides will suffer losses, either financially or in programming favorites.
Either way, Time Warner Cable has proven its loyalty to their customers, being more transparent and conscientious of the needs of their customers than what is normally expected.