Saturday, February 21, 2009
Directv is a satellite TV service provider, and as such, it has a tremendous range of flexibility and value when it comes to the services that it delivers. The fact that it has more channels than any other TV provider is a good indication of what it can do for potential subscribers. The fact that it has more total subscribers than any other TV service provider- satellite or cable- is an even better indication of its superiority.
One thing that it's interesting to note is that Directv's success comes from a combination of technology and business acumen. In fact, the technology allows makes the business model that much stronger. In order to understand how this could be the case, it doesn't hurt to look at cable TV for the sake of comparison. A cable TV provider goes to considerable expense to run the cables to each individual neighborhood and house that could potentially be a customer. This has caused the cable TV industry to ignore large rural areas and even many suburban areas, simply because the cost of providing cable service is too great to be justified with the small number of potential customers in these areas. By contrast the satellite technology that Directv uses to deliver its TV service makes adding customers extremely cheap. Of course, satellites are admittedly expensive to build and launch, but once they're in orbit they shower the entire country with the satellite signals that can deliver TV to any household that has a subscription! Since the signals are already being delivered, adding a new subscriber is as easy as installing a satellite dish and a digital satellite receiver! That's also how Directv is able to offer more channels than cable TV companies at lower prices than cable TV companies. It's simply cheaper to add a household, and the more households that are added, the cheaper it becomes to increase capacity and services!
Another implication of Directv's use of satellite technology is that it can deliver a lot more flexibility than a cable TV company can. For example, if you have cable TV and you need to move to a different area, you're going to need a new TV service provider. Even if your cable TV company happens to operate in both areas, you'll still need a new subscription and you'll probably have to get used to a whole new set of channels. On the other hand, when you move with Directv, there's no reason why your subscription can't go with you. Of course you'll have new local channels, but all of your other channels will remain the same. You also won't have to worry about your bill increasing.
Directv has many advantages that make it worth examining for your TV service provider of choice.