When you look at all of the technological advances in how television is transmitted and viewed that have been developed over the past decade or so, you can see that Direct TV has either been right in the middle of them or been among the first to adopt those advances and provide them for its customers in a user friendly way. Satellite television technology is a great example of that. Before the early nineteen nineties, satellite television was reserved for people who were both wealthy enough to afford the hefty subscription rates and able to set aside enough of their yards for behemoth satellite dishes. Then, suddenly there was a technological revolution in miniature that allowed television programming to be transmitted via satellite in compressed form and received using unobtrusive eighteen inch satellite dishes. Direct TV instantly grasped the implications of these developments and used them to make a huge variety of television programming available at affordable rates to millions of people living all over the country.
With the widespread availability of satellite television from Direct TV and the incredible capacity of the satellite technology to transmit a variety of channels, many television networks decided to expand to offer even more channels. Independent channels also started to pop up and soon there were more national channels available than ever before and the attraction to satellite TV increased. Cable TV operators, who were quickly losing subscribers who wanted more channels, decided that they needed to upgrade. Those upgrades cost money, so cable rates went up to cover the extra expenses. Between the increase in the number and quality of channels available through Direct TV and the increasing cable rates, many suburban homes started sprouting satellite dishes. Satellite TV which had been mainly a service for people living in rural areas outside of the service area of cable providers, became popular among dwellers of cities and suburbs as well.
Now Direct TV offers a combined total of over eight hundred video and audio channels and is quickly expanding with its capacity to offer HDTV programming. HDTV, which is short for high definition television, is the television technology of the future. It provides a much higher quality TV viewing experience with its movie screen type aspect ratio, high resolution picture, and great sound quality. All of those extra features make high definition television much more data intensive than normal television, which also makes satellite TV technology the perfect medium for delivering it to viewers. Direct TV is a leader in high definition television with the ability to provide twenty channels of HDTV programming that cover a wide variety of topics and types of entertainment. News, sports, movies, adult programming, educational programming, and major network programming are all available in HDTV from Direct TV.
Another way in which Direct TV has proven itself to be a leader is by providing digital video recording technology to its subscribers. A digital video recorder is an electronic device that can record movies and TV shows onto a built in hard disk for later playback. It can record programming off of up to two separate channels at the same time, and also allow the viewer to pause and replay segments of live television! A digital video recorder from Direct TV is a great way for television enthusiast everywhere to take greater control of how they watch TV.
Satellite TV is part of an ongoing process of pushing the envelope of television service and technology which ultimately benefits TV viewers everywhere.
Posted by larry dixon at 15:42:00. Filed under: General