Wednesday, September 12, 2007
Then there's the problem of getting viewers of over the air TV to understand what the transition can do for them. Those of us who are more familiar with TV technology know that a digital TV signal provides a clearer picture and higher quality sound than analog TV, but the viewers of over the air TV, don't really care about those sorts of things. If they cared about the clarity of their TV pictures, they wouldn't be watching over the air standard definition TV in the first place! Over the air TV viewers simply want access to basic TV programming without having to pay for it, and would consider things like a crystal clear digital TV picture as opposed to a passable analog TV picture as a nitpicking and esoteric difference. For these reasons, over the air TV viewers are likely to see the coming transition as a plot of big business to get them to buy more electronics like digital TV sets or set top converter boxes.
Because of all of these attitudes held by viewers of over the air TV, it would be a good idea to educate them about the over arching benefits of the conversion. For example, the fact that analog TV signals will be going of the air will free up a lot of bandwidth for things like special digital TV feeds to mobile phones. Of course they typical viewer of over the air TV outlined above, probably won't care about that either. But there are other benefits like increased bandwidth available for emergency services communication, and some of that bandwidth will be used to build municipal WiFi networks, both of which over the air TV viewers can take advantage of.