Monday, July 02, 2007
One of the interesting things about these resolutions is that not all HDTV sets support all of them. For example, there are a number of HDTV sets on the market that will only display programming with resolutions of 720p. These are generally lower priced models that cater to people who want to have an HDTV set, but who want to get the cheapest one possible. Most HDTV sets go up to 1080i in the quality of picture that they display.
Now though, the big marketing push in the TV industry is to sell 1080p HDTV sets. There are a number of reasons for this, but what it really comes down to is that with the recent low prices of flat panel HDTV sets, a lot of the consumers who want HDTV sets have been able to get them. Since most consumers who want HDTV sets and who can afford them already have them, the market has become somewhat saturated. Therefore a number of manufacturers, including Westinghouse and LG, are trying to convince people who already have HDTV sets that it's time to go to the next level with 1080p HDTV sets.
There are several reasons why this is a tough sell though. First of all, even with the recent drop in prices of HDTV sets, they're still relatively expensive and 1080p sets are even more so. The other major obstacle is that existing HDTV channels only display resolutions of up to 1080i which makes the added capabilities built into 1080p sets pretty much useless. (Some 1080p sets upconvert 1080i programming to 1080p, but certainly not all. Plus, that's a feature that makes sets even more cost prohibitive.)
Of course, there are some good selling points for 1080p sets as well. For example, there are various applications that will display video in 1080p. For example, High Def DVD's can achieve resolutions of 1080p and some video game systems do the same with their graphics. Also 1080p sets are definitely future compatible, as HDTV channels will probably be in 1080p at some point.
For now though, manufacturers are betting that people will want to take the next step in HDTV technology.