Thursday, March 29, 2007
Now, Twentieth Century Fox- which backs the Blu-ray format- is skipping ahead a few steps with the announcement that it will release numerous movie titles in the Blu-ray format over the next year. With five to ten titles expected to be released every month, this is a major show of confidence in Blu-ray's potential to be the winning format. The hope is that this steady stream of new titles will provide anyone who buys a Blu-ray player or who already owns one with plenty of new movies to look forward to over the next year. This commitment on the part of Twentieth Century Fox may give a lot of consumers the confidence in the Blu-ray format that they need to go ahead and invest in a Blu-ray player. Once that happens, word of mouth advertising is sure to help the format gain even more momentum.
This is also good news for TV and computer technology in general because of the technical advantages that Blu-ray has over the HD-DVD format. The main benefit comes from the fact that even though they're the same size and rely on similar types of laser technology, a Blu-ray disc can store up to twenty five gigabytes of data on each side for a total of fifty gigabytes while HD-DVD discs can only store fifteen gigabytes on each side for a total of only thirty gigabytes. From the standpoint of playing movies in high definition, those extra gigabytes of capacity mean more freedom to include bonus features. From the standpoint of computer technology, those are twenty extra gigabytes of storage capacity for archiving and backing up data. From a purely technological point of view, it seems clear that Blu-ray should be the winner because, it's the format that would have replaced HD-DVD at some point in the future anyway. Unfortunately, decisions that are made in the marketplace aren't always in favor of the superior technology.