FuboTV launched as a live streaming TV service in January 2015 primarily for soccer fans, offering viewers the chance to watch soccer matches and other live sports on 10 different channels for a low monthly price of $9.99 (with a chance to upgrade with “add-on” packages).
At the end of December 2016, though, the company announced that it had signed major partnership deals with Fox Networks, NBC Universal, A+E Networks, Crown Media Family Networks, Fuse Media, NBA TV and The Weather Channel. Starting in early 2017, fuboTV plans to offer 70+ premium sports and entertainment channels for an introductory, discounted price of $34.99 per month (which will increase later to $49.99 per month).
As a result, fuboTV viewers will be able to watch live sports events from all major U.S. professional and college sports, as well as international leagues and tournaments. For sports fans looking for a live streaming TV service, fuboTV has suddenly become a very attractive option, especially because the network also plans to bundle in some major entertainment channels as well.
With the huge boost in the number of channels that fuboTV will offer, the streaming TV service is transitioning from being a niche sports streaming service into being a major sports-centric live streaming TV service that can compete with the likes of DirecTV Now, Playstation Vue, Hulu Live and Sling TV.
As noted above, fuboTV now plans to offer 70+ channels. Full beta launch is coming in February 2017, although the current website for fuboTV still describes the $9.99 package for 10 channels. So let’s take a closer look at the core 10 channels still being offered, and then consider the remaining channels.
Here are the 10 channels offered in 2016:
- BeIN Sports
- FuboTV Network
- El Rey Network
- Univision TDN (Televisa Deportes Network)
- BeIN Sports En Vivo
- Football Report TV
- One World Sports
New sports channels coming in 2017
- Regional sports networks from FOX Sports and NBC Sports
- Big Ten Network (BTN)
- FOX College Sports
- FOX Soccer Plus
- FOX Deportes
- Golf Channel
- NBA TV
New entertainment channels coming in 2017
- A+E Networks (A&E, History, Lifetime)
- Hallmark Channel
- National Geographic
- NBC Universal (Bravo, CNBC, E!, Oxygen, USA Network)
- The Weather Channel
It remains to be seen how fuboTV will adjust the composition of its special “add-on” packages for viewers. Currently, fuboTV offers four major add-on packages:
- Entertainment (4 channels, $2.99/month)
- Lifestyle (6 channels, $2.99/month)
- Portuguese (3 channels, $19.99/month)
- Spanish (7 channels, $3.99/month)
What we know now is that fuboTV plans to price its new basic package at a special discounted rate of $34.99 per month, and eventually raise that to $49.99 per month. That puts this live streaming TV service almost directly in line with the pricing offered by DirecTV Now, which also started its promotional pricing at $35 per month. In contrast, current fuboTV pricing for 10 channels is $9.99 per month.
Ever since its launch in early 2015, fuboTV has attracted a diehard audience of soccer fans, who used the service to watch soccer matches from around the world, including the Premier League, the Brazilian League and MLS. There’s no other streaming service that can offer this type of live soccer programming. And, with the new content from the likes of Fox and NBC, it’s clear that fuboTV is trying to become the streaming service of choice for sports fans in the United States beyond just soccer, to include basketball, golf and other major sports.
But the advantages are more than just all the great new content. Just like the other streaming TV services, fuboTV is playing up all the differences with cable TV. For example, you can cancel online anytime without having to deal with the customer service department.
And, you can watch fuboTV anywhere on any device. The service is currently supported by iOS, Android, Apple TV, Android TV, Roku, Fire TV, and Chromecast. Once you’ve downloaded the fuboTV app, it’s possible to watch it on your TV, your tablet, your smartphone or your laptop computer. All you need is the Internet.
And, as part of its expansion, fuboTV plans to offer several more extras: programming look back (in which you can watch previously aired content), video on-demand, digital TV guide navigation and a cloud DVR service. As it stands now, users will be able to watch shows they’ve recorded on the cloud DVR within a period of 3 days of recording. So, for example, if you missed the NBA basketball game last night, you could record it and then watch it the next day for no extra charge.
Finally, fuboTV offers a very crisp 1080p HD quality live stream, so all of the matches and games look spectacular on your viewing device.
With any new service, there are always growing pains, and for fuboTV to make such a drastic change in its strategy could impact its core viewers. If you look at what fuboTV plans to offer (lots of American sports, plus entertainment) and compare it to what fuboTV has been offering for the past two years (lots of Spanish- and Portuguese-language soccer games), it’s clear that the service is going to have two very different types of audiences.
And it will have to be careful that it doesn’t alienate these diehard sports fans with a sudden burst in pricing and streaming content options. In short, will people who are paying $9.99 now still want to pay $34.99 in the future for content they may not want to watch?
If you’re a current subscriber, it’s time to ask a lot of questions about what will or won’t be included in the new programming lineup. For example, will the old Entertainment add-on package of 4 channels (Antena 3, TeleHit, Bandamax, Ritmoson) now be included in the core offering of 70+ channels? What happens to all the live soccer online content? And what happens if you want to watch ESPN, which doesn’t seem to be included in the list of new channels?
FuboTV has the potential to become the leading sports-centric live streaming service. For anyone thinking of signing up for a live streaming TV service, it will be almost impossible to beat fuboTV’s wide offering of both national and international sports programming.
The service just has to make sure that it clearly states what’s going to happen in 2017. It’s now been a month since the company announced the major programming change, for example, and the fuboTV website still doesn’t even have something like a “Coming Soon” announcement on its homepage. The service is currently offering a free 24-hour trial, so that might be one way to sample it to see if it’s right for you.